Gregory Schwab

Gregory Schwab

With an innate connection to the world of luxury hospitality, Gregory Schwab has cultivated an exceptional career defined by elegance, expertise, and enduring relationships. Raised in the rarefied atmosphere of Four Seasons Hotels, Gregory’s lifelong immersion in high-end travel has shaped his unique perspective and unwavering commitment to excellence.

Gregory is the President & CEO of ELITE Luxury Hospitality Representation—one of the most respected names in global hospitality marketing and sales. Since assuming the role in 2002, he has elevated the company’s prestige, guiding iconic properties around the world through evolving markets and redefining what it means to represent luxury in the modern age. Under his leadership, ELITE seamlessly transitioned from a sales-focused agency to a dynamic marketing powerhouse, all while preserving the personal service and trusted reputation forged by his father over three decades ago.

Gregory began his professional journey with The Leading Hotels of the World, where he managed elite corporate and leisure accounts. His academic background is as distinguished as his career, holding a degree in Business Administration from The American University in Washington, D.C., a Marketing Certificate from Hofstra University, and an MBA in Marketing from Long Island University’s CW Post Campus—where he also served as the Marshall of Graduate Ceremonies.

Gregory’s passion for discovery is matched by his worldly upbringing. Summers spent exploring Europe—his parents’ native continent—instilled a deep respect for culture, heritage, and the timeless beauty of travel. His spiritual connection to Africa, a continent he reveres for its wildlife, landscapes, and people, has further enriched his global sensibility and deepened his storytelling as a travel executive.

From site inspections of over 50 of Europe’s finest hotels alongside his father, to orchestrating strategies for the most exclusive resorts worldwide, Gregory’s vision is rooted in authenticity, legacy, and innovation. His leadership continues to shape the standards of luxury hospitality with an eye toward the future—and a reverence for the timeless traditions that define it.

Outside the boardroom, Gregory is a passionate traveler, skier, and culinary enthusiast who finds joy in discovering the world alongside his wife, family, and friends—always chasing experiences that celebrate culture, connection, and the finer things in life.